Fashion-House Loden-Frey in Munich Increases Sales Area Considerably
The Loden-Frey
Verkaufshaus GmbH & Co. KG in downtown Munich is on area-expansion
course. Tamara Hafner/ promotion manager told Textination in an
interview that with the current reconstruction not the house but
the sales area will be expanded by around 500 sqm.
The present sales area covers 6,000 sqm net. On 5 floors international fashion for women, men and kids, accessories and the worldwide famous very big assortment of original traditional costume and loden clothes in middle- to very high prices are offered. A special point of interest is the "glass house" on the first floor, through which the customers, "who are entitled to quality, modernity and style", can glance at the towers of the Munich Frauenkirche. At the same time, the "glass house" is stage for many trend-forming fashion shows.
The fashion house is unique in the Bavarian capital and employs about 400 staff members including temporary personnel. 20 trainees see to continuity in management and sales. They are in the black, sales figures are not mentioned in this family enterprise of the 6th generation. Loden-Frey is owned by the brothers York-Thomas and Ralph-Michael Nagel as well as Markus Höhn, where the two last are the managing associates. They keep close personal and business connections to the other branch of descendants, the family Frey, owners of the Munich loden plant Johann Georg Frey. The manufacturer Lodenfrey comes as well as the fashion house Loden-Frey from the joint founder, a weaver, of the original mother company. The two companies have been divided up about 50 years ago and are nowadays two independent organizations. >> read
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